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Project"Year of the Snake" 2024 Ad Campaign
Young man in red jacket wearing a black leather shoulder bag pressing an elevator button.

"Year of the Snake" 2024 Ad Campaign 2024

Associated creatives

Daniel Lee
Daniel LeeBurberry Creative Director
Qian Lihuai
Qian LihuaiArtist
Walter Pfeiffer
Walter PfeifferPhotographer
Zhang Jingyi
Zhang JingyiModel

Tags

man in red jacketman wearing red jacketred jacketman in redmanblack leather shoulder bagblack leather bagblack shoulder bagleather shoulder bagshoulder bagblack bagbag

Description

This portrait from the Burberry Year of the Snake 2024 ad campaign was photographed by Walter Pfeiffer, with creative direction by Daniel Lee. The image features a young man wearing a vibrant red jacket and a black leather shoulder bag with a silver clasp, posing by an elevator door. The composition is shot vertically with clean indoor architectural lighting, highlighting rich textures in the apparel and accessories.

Style

Vertical, Commercial, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Rust (70%)
Jet Black (30%)

Background

Hallway

Context

Advertising Campaign