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  • ·Burberry Year of the Snake Campaign Portrait with Qian Lihuai
Man holding intricate red woven sculptural structure against split red and white studio background

Burberry "Year of the Snake" 2024 Ad Campaign 2024

Associated creatives

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Description

An Asian man in his 30s stands centered against a vertically split red and white studio background, wearing a dark grey turtleneck sweater and dark trousers. He holds an elaborate, helical red woven bamboo or paper sculpture that unfurls across the foreground. The lighting is bright and even, highlighting the clean graphic lines of both the subject's attire and the geometric sculptural prop. The image forms part of Burberry's Year of the Snake campaign, photographed by Walter Pfeiffer with artistry by Qian Lihuai.

Style

Editorial, Vertical, Warm, Clean

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Scarlet (50%)

Background

Solid Colour

Context

Advertising Campaign