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Project"Year of the Snake" 2024 Ad Campaign
Model wearing a red plaid trench coat and holding a white handbag against a slatted background with pink vertical lines

"Year of the Snake" 2024 Ad Campaign 2024

Associated creatives

Daniel Lee
Daniel LeeBurberry Creative Director
Qian Lihuai
Qian LihuaiArtist
Walter Pfeiffer
Walter PfeifferPhotographer
Zhang Jingyi
Zhang JingyiModel

Tags

woman in red plaid coatred plaid coatplaid coatred coatwoman holding white handbagwhite handbaghandbagasian woman posingasian womanwoman posing

Description

This image from the Burberry Year of the Snake 2024 ad campaign features model Zhang Jingyi photographed by Walter Pfeiffer. The model stands centered, wearing a vibrant red plaid trench coat with dark buttons and a matching belt, while carrying a curved white handbag with metallic hardware. The background consists of horizontal grey slats intersected by striking vertical pink stripes, creating a structured graphic setting. The lighting is crisp and clean, accentuating the rich texture of the plaid apparel.

Style

Vertical, Commercial, Clean, Graphic

Industries

Luxury Fashion Houses

Color

Burgundy (80%)
Pure White (20%)

Background

Textured Backdrop

Context

Advertising Campaign