Burberry Lunar New Year 2024 Ad Campaign 2024

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This fashion image for the Burberry Lunar New Year 2024 ad campaign features a model wearing a prominent red and beige plaid belted trench coat over a black turtleneck. The subject leans casually against the front grille and hood of a vintage red car during a nighttime or low-light shoot in Chengdu. A white graphic logo of an equestrian knight with a banner reading Prorsum is overlaid on the left side of the frame. The composition uses low-key lighting to emphasize the rich textures of the plaid fabric and the polished surface of the vehicle behind the subject.