Lunar New Year 2024 Ad Campaign 2024

Description

This fashion image for the Burberry Lunar New Year 2024 ad campaign features a model wearing a prominent red and beige plaid belted trench coat over a black turtleneck. The subject leans casually against the front grille and hood of a vintage red car during a nighttime or low-light shoot in Chengdu. A white graphic logo of an equestrian knight with a banner reading Prorsum is overlaid on the left side of the frame. The composition uses low-key lighting to emphasize the rich textures of the plaid fabric and the polished surface of the vehicle behind the subject.

Style

Editorial, Vertical, Warm

Industries

Luxury Fashion Houses

Color

Context

Advertising Campaign