Lunar New Year 2024 Ad Campaign 2024
Associated creatives
Tags
Description
This image is part of the Lunar New Year 2024 ad campaign for Burberry, photographed by Ryan McGinley with creative direction by Daniel Lee. The campaign features model He Cong posing against a dark stone pier along a riverbank in Chengdu. She wears a classic beige trench coat layered over a red plaid shirt, accessorized with a dark shoulder bag. A prominent white graphic of the Burberry equestrian knight logo is superimposed on the upper left section of the frame. Soft natural daylight illuminates the outdoor scene, which is styled with an editorial sensibility.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Camel (70%)
Scarlet (30%)
Background
River
Context
Advertising Campaign