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Brand
Burberry
ProjectLunar New Year 2024 Ad Campaign
Close-up portrait of a man wearing tortoiseshell sunglasses and a red and white patterned head covering for Burberry.

Burberry Lunar New Year 2024 Ad Campaign 2024

Associated creatives

Daniel Lee
Daniel LeeBurberry Creative Director
Ryan McGinley
Ryan McGinleyPhotographer & Director
Tang Wei
Tang WeiModels
Chen Kun
Chen KunModels
He Cong
He CongModels
Wang Xiangguo
Wang XiangguoModels
and Alex Schlab
and Alex SchlabModels
Chengdu
ChengduLocation

Tags

man in tortoiseshell sunglassesman wearing sunglassestortoiseshell sunglassesman in red and white head coveringred and white head coveringman

Description

This close-up portrait from Burberry's Lunar New Year 2024 ad campaign features a model wearing tortoiseshell sunglasses and a red and white patterned head covering. The tight composition highlights textured fabric details and warm lighting against an indistinct background. A white equestrian knight logo graphic overlays the left side of the frame.

Style

Editorial, Vertical, Warm, Clean

Industries

Luxury Fashion Houses

Color

Scarlet (50%)
Pure White (50%)

Context

Advertising Campaign