Logo
  • Home
  • ·Media
  • ·Burberry Lunar New Year 2024 campaign portrait of Tang Wei
ProjectLunar New Year 2024 Ad Campaign
Tang Wei wearing a red and cream patterned turtleneck holding a red leather handbag outdoors

Lunar New Year 2024 Ad Campaign 2024

Associated creatives

Daniel Lee
Daniel LeeBurberry Creative Director
Ryan McGinley
Ryan McGinleyPhotographer & Director
Tang Wei
Tang WeiModels
Chen Kun
Chen KunModels
He Cong
He CongModels
Wang Xiangguo
Wang XiangguoModels
and Alex Schlab
and Alex SchlabModels
Chengdu
ChengduLocation

Tags

tang weitang wei portraitwoman in red turtleneckred turtleneckturtleneck sweaterred leather handbagleather handbagred handbagwoman holding handbag

Description

This image from the Burberry Lunar New Year 2024 ad campaign features model Tang Wei photographed by Ryan McGinley. She is seen outdoors wearing a high-neck red and cream houndstooth-patterned turtleneck sweater and holding a structured red leather handbag with a prominent chain strap. Her dark hair falls naturally around her shoulders, and her expression is poised and direct. A stylized graphic of the Burberry Equestrian Knight logo floats on the right side of the frame.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Crimson (60%)
Cream (40%)

Background

Street

Context

Advertising Campaign