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ProjectLunar New Year 2024 Ad Campaign
Tang Wei in a red and white patterned turtleneck wearing gold earrings for Burberry Lunar New Year campaign

Lunar New Year 2024 Ad Campaign 2024

Associated creatives

Daniel Lee
Daniel LeeBurberry Creative Director
Ryan McGinley
Ryan McGinleyPhotographer & Director
Tang Wei
Tang WeiModels
Chen Kun
Chen KunModels
He Cong
He CongModels
Wang Xiangguo
Wang XiangguoModels
and Alex Schlab
and Alex SchlabModels
Chengdu
ChengduLocation

Tags

tang weiwoman in red and white turtleneckred and white turtleneckturtleneck sweatergold earringsasian woman posingasian womanwoman posing

Description

Tang Wei poses in an outdoor setting in Chengdu for Burberry's Lunar New Year 2024 ad campaign, directed and photographed by Ryan McGinley under the creative direction of Daniel Lee. She wears a cream-coloured turtleneck featuring a bold red diamond-grid pattern, accessorised with sculptural gold earrings and rings. The portrait employs soft natural daylight against an out-of-focus street background, capturing a candid yet poised expression. The composition highlights textured knitwear alongside refined metallic jewellery accents.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Pure White (50%)
Scarlet (40%)

Background

Street

Context

Advertising Campaign