Burberry Lunar New Year 2024 Ad Campaign 2024

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This portrait from the Burberry Lunar New Year 2024 ad campaign features a male model centered in the frame, wearing a black turtleneck and dark trousers. He holds out a large cream and red patterned blanket displaying the iconic Burberry equestrian knight logo and bold lettering. The background consists of a patterned ceiling structure with luminous square panels, creating a modern, graphic setting. Photographed by Ryan McGinley on location in Chengdu, the image employs a clean commercial aesthetic with sharp lighting that highlights the textures of the apparel and the printed blanket.