Burberry Lunar New Year 2024 Ad Campaign 2024

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This editorial image from the Burberry Lunar New Year 2024 ad campaign features actor and model Chen Kun seated outdoors against a natural backdrop of a paved path, a weeping willow tree, and water in Chengdu. Captured by photographer and director Ryan McGinley under creative direction by Daniel Lee, the subject wears a structured beige trench coat layered over striking red and white patterned trousers and a matching patterned scarf. The composition combines natural daylight with a relaxed, contemplative mood, highlighted by a subtle overlaid graphic of the brand's equestrian knight logo.