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  • ·Burberry Lunar New Year 2024 Campaign Editorial Portrait
Brand
Burberry
ProjectLunar New Year 2024 Ad Campaign
Man wearing a beige trench coat and patterned red trousers seated outdoors near a tree and a body of water for Burberry.

Burberry Lunar New Year 2024 Ad Campaign 2024

Associated creatives

Daniel Lee
Daniel LeeBurberry Creative Director
Ryan McGinley
Ryan McGinleyPhotographer & Director
Tang Wei
Tang WeiModels
Chen Kun
Chen KunModels
He Cong
He CongModels
Wang Xiangguo
Wang XiangguoModels
and Alex Schlab
and Alex SchlabModels
Chengdu
ChengduLocation

Tags

man in trench coatman in trenchtrench coatman seated outdoorsasian manchen kunred patterned trouserspatterned trousersred trousersbeige trench coatbeige coat

Description

This editorial image from the Burberry Lunar New Year 2024 ad campaign features actor and model Chen Kun seated outdoors against a natural backdrop of a paved path, a weeping willow tree, and water in Chengdu. Captured by photographer and director Ryan McGinley under creative direction by Daniel Lee, the subject wears a structured beige trench coat layered over striking red and white patterned trousers and a matching patterned scarf. The composition combines natural daylight with a relaxed, contemplative mood, highlighted by a subtle overlaid graphic of the brand's equestrian knight logo.

Style

Editorial, Vertical, Warm, Clean

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Camel (50%)
Crimson (50%)

Background

Street

Context

Advertising Campaign