Burberry Lunar New Year 2024 Ad Campaign 2024

Description

This portrait from the Burberry Lunar New Year 2024 campaign features a model framed in a vertical composition against a blurred nighttime backdrop illuminated by colourful neon lights. The subject wears a striking red patterned top and holds a large, sculptural black flower accessory above her head with both hands. Her dark hair is styled sleek and parted straight, complementing her bold dark red lipstick. The lighting highlights her features while the background glows with ambient bokeh and illuminated signage. The campaign creative direction is led by Daniel Lee, with photography by Ryan McGinley.

Style

Editorial, Vertical, Neon, Earthy

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Street

Context

Advertising Campaign