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White rectangular sign featuring the black text BEAMS mounted on a weathered red brick wall next to large factory windows

Beams Brand Identity 2023

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Description

A white rectangular exterior sign featuring the black typographic word BEAMS is mounted prominently on a weathered red brick wall. To the left, large industrial multi-pane windows with a weathered frame are visible under natural daylight. The composition highlights the clean modern branding against a textured historical industrial background. This visual was created as part of the brand identity project for Beams by Henry Woide and Marcus Ginns.

Style

Horizontal, Commercial, Clean

Techniques

Natural light

Color

Pure White (50%)
Jet Black (50%)

Background

Residential Building

Context

Advertising Campaign