Beams Brand Identity 2023

Description

This photograph captures a Beams brand identity poster displayed outdoors on a dark brick wall in London. The poster features bold, repeated typographic elements spelling out words in a cascading pattern across a white background, with the Beams logo centered at the bottom. Flanking the framed poster are white Camden street name signs for Castlehaven Road and Chalk Farm Road. The surrounding wall is built of dark, weathered brick with various small stickers and plaques attached. Natural daylight illuminates the scene, highlighting the contrasting textures of the printed paper, metal signboards, and dark masonry.

Style

Vertical, Commercial, Clean

Techniques

Natural light

Color

Background

Street

Context

Out of Home (OOH)