Meredith Jenks, Photographer, New York

Description

This vibrant advertising campaign image, photographed by Meredith Jenks, features two distinct scenes set against bold pink and magenta studio backdrops. On the left, a woman wearing a green cardigan, dark purple top, and plum skirt leaps joyfully near a green velvet armchair. On the right, a person carrying a stack of colorful decorative pillows leaps while wearing a blue top, dark trousers, and loafers. Prominent white typography reads Joyful Finds diagonally across the frames, accompanied by the HomeGoods logo at the bottom. The lighting is bright and clean, emphasizing the saturated color palette and playful energy of the commercial composition.

Style

Horizontal, Commercial, playful, Saturated, Warm

Techniques

Natural light

Industries

Big Box Retail

Color

Background

Set-dressed

Context

Advertising Campaign