Brand Identity 2021

Description

This brand identity project for Achilles Heel showcases a dynamic layout featuring photography of runners on an urban street alongside bold illustrative posters. Created by Oliver Hilliker, Jack Fletcher, Murray Orr, and Ruby Boddington, the design merges clean typographic elements with energetic vector and photographic compositions. The center poster features a stylized running shoe and running figures set against a clean white background. Typography is clean and modern, supporting the athletic narrative of the brand identity.

Style

Horizontal, Commercial, Graphic

Techniques

Typography, Vector

Industries

Sportswear

Color

Background

White Seamless

Context

Advertising Campaign