Achilles Heel Brand Identity 2021

Description

Four rectangular white business cards are arranged across a weathered, textured concrete surface. Two cards display the Achilles Heel brand name and tagline, while the other two show contact details, including a phone number and email address. The layout is captured from a top-down perspective under directional lighting that creates distinct shadows beneath each card. This branding project brings together contributions from Oliver Hilliker, Jack Fletcher, Murray Orr, and Ruby Boddington.

Style

Horizontal, Commercial, Earthy, Raw

Techniques

Typography

Color

Background

Concrete Texture

Context

Advertising Campaign