Achilles Heel Brand Identity 2021

About

Four rectangular white business cards are arranged across a weathered, textured concrete surface. Two cards display the Achilles Heel brand name and tagline, while the other two show contact details, including a phone number and email address. The layout is captured from a top-down perspective under directional lighting that creates distinct shadows beneath each card. This branding project brings together contributions from Oliver Hilliker, Jack Fletcher, Murray Orr, and Ruby Boddington.