BrandAchilles Heel
ProjectBrand Identity

Achilles Heel Brand Identity 2021
Associated creatives
Tags
Description
An exterior view of the Achilles Heel Run Club storefront captured as part of the Brand Identity project. The image shows a modern retail facade with dark framing, large glass windows displaying store interiors, and a prominent projecting sign. Several people are gathered on the sidewalk outside the entrance. A black A-board sign stands on the pavement detailing store and clinic offerings. The surrounding street features traditional multi-story stone architecture.
Style
Editorial, Horizontal, Warm, Clean
Techniques
Natural light
Industries
Specialty Retailers
Color
Jet Black (50%)
Beige (30%)
Pure White (20%)
Background
Retail Storefront
Context
Advertising Campaign