Brand Identity 2021

Description

This split composition pairs a portrait of a black man with locs wearing a grey t-shirt against a blue shutter background with an angled view of an illustrated run club poster. The poster features bold typography reading Run Club alongside stylized graphic illustrations. The image forms part of the brand identity project for Achilles Heel, with photography by Murray Orr and illustration by Jack Fletcher.

Style

Editorial, Horizontal, Clean

Color

Context

Advertising Campaign