Achilles Heel Brand Identity 2021

Description

This two-panel illustrative work created for the Achilles Heel brand identity features dynamic graphic art depicting a stylized runner. The left panel shows a character interacting with a large, colorful running shoe beneath the text Step 1 Start running, Step 2 Keep running. The right panel captures the character mid-stride with motion lines accompanied by the caption One foot in front of the other. Thats it. The artwork employs bold black linework paired with vibrant red and blue color fills against a neutral background.

Style

Artistic, Square, Clean, Graphic

Techniques

Typography, Vector

Industries

Sportswear

Color

Background

Solid Colour

Context

Advertising Campaign