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BrandAchilles Heel
ProjectBrand Identity
A branded hang tag with a string loop, featuring a transparent overlay, an inner card with text, and a dark background.

Achilles Heel Brand Identity 2021

Associated creatives

Oliver Hilliker
Oliver HillikerGraphic Design
Jack Fletcher
Jack FletcherIllustration
Murray Orr
Murray OrrPhotography
Ruby Boddington
Ruby BoddingtonCopywriting

Tags

hang tagbrand identity tagpaper tagtag with string

Description

This image showcases a brand identity hang tag for Achilles Heel, captured against a stark black background. The tag consists of a transparent outer sleeve with a strung loop at the top, holding a layered printed card insert. The inner card displays photographic imagery of a person along with bold typography featuring the brand name and motivational text. The composition is clean, centered, and sharply focused, highlighting the tactile print finishes and multi-layered paper elements.

Style

Artistic, Vertical, Clean, Polished

Color

Jet Black (50%)
Pure White (50%)

Background

Black Seamless

Context

Advertising Campaign