BrandAchilles Heel
ProjectBrand Identity
Achilles Heel Brand Identity 2021
Associated creatives
Tags
Description
An athlete with long dreadlocks is captured mid-run along an elevated, curved architectural walkway enclosed by metal railings. He wears a black athletic vest over a white top, dark shorts, and running shoes. The scene is shot from a high angle, looking down through soft foreground blurs that frame the central subject. Bold white typography spelling ACHILLES HEEL is overlaid across the middle of the frame. Photography by Murray Orr.
Style
Horizontal, Commercial, Action, Clean
Techniques
Natural light
Industries
Fitness
Color
Jet Black (50%)
Pure White (50%)
Background
Bridge
Context
Advertising Campaign