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Brand
Achilles Heel
ProjectBrand Identity
Man with dreadlocks running along an outdoor curved ramp with metal railings, framed by blurred foreground pillars.

Achilles Heel Brand Identity 2021

Associated creatives

Oliver Hilliker
Oliver HillikerGraphic Design
Jack Fletcher
Jack FletcherIllustration
Murray Orr
Murray OrrPhotography
Ruby Boddington
Ruby BoddingtonCopywriting

Tags

man runningrunnerman running on rampman with dreadlocksrunning athlete

Description

An athlete with long dreadlocks is captured mid-run along an elevated, curved architectural walkway enclosed by metal railings. He wears a black athletic vest over a white top, dark shorts, and running shoes. The scene is shot from a high angle, looking down through soft foreground blurs that frame the central subject. Bold white typography spelling ACHILLES HEEL is overlaid across the middle of the frame. Photography by Murray Orr.