Achilles Heel Brand Identity 2021

Description

This close-up detail shot focuses on a black athletic garment featuring the brand name Achilles Heel printed in clean white typography across the chest. The fabric displays a fine, performance-oriented texture under soft directional lighting. Photographed by Murray Orr as part of the Brand Identity project with graphic design by Oliver Hilliker, illustration by Jack Fletcher, and copywriting by Ruby Boddington.

Style

Horizontal, Commercial, Clean

Color

Context

Advertising Campaign