Achilles Heel Brand Identity 2021

Description

This brand identity image features a brown paper shopping bag centered against a neutral grey wall, illuminated by soft diagonal light rays and shadows. The bag displays the Achilles Heel brand name prominently in white bold lettering across the lower front, with a smaller web address centered above. The composition is clean and minimalist, emphasizing tactile materials and subtle branding elements. The project was created with contributions from Oliver Hilliker for graphic design, Jack Fletcher for illustration, Murray Orr for photography, and Ruby Boddington for copywriting.

Style

Vertical, Commercial, Clean, Golden Hour

Techniques

Natural light

Color

Background

Grey Seamless

Context

Advertising Campaign