Michelob ULTRA: The Farmer
Brand
Date
Jun 2024
Description
Michelob ULTRA presents The Farmer, a commercial spot that captures the quiet stillness of dawn on a rural farm. The film centres on the daily routine of a producer as he navigates the early morning hours, transitioning from a quiet moment outdoors to the start of his labor in a dimly lit barn. Produced by Boldly, the narrative leans into a low-key aesthetic that highlights the solitude of the agricultural setting. The cinematography prioritises natural light and a desaturated palette to maintain a cinematic, grounded atmosphere throughout the spot.
Style
Horizontal, Cinematic, Desaturated
Techniques
Natural light
Industries
Color
Crimson
Jet Black
Background
Road
Context
TVC / TV Commercial
Associated creatives
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