Michelob ULTRA: The ULTRA Hustle

Jan 2025

Michelob ULTRA brings a high-energy, athletic approach to its latest commercial campaign, The ULTRA Hustle. The film captures an outdoor social scene, centered on a fast-paced pickleball match, which blends lifestyle imagery with comedic timing. The spot features warm color grading and natural lighting to emphasize the relaxed, spirited atmosphere of the court. Directed by Stacy Wall and produced by Imperial Woodpecker, the work was developed by creative agency Wieden+Kennedy New York with creative direction from Brad Phifer and Christine Santaro. The campaign utilises live-action techniques to portray a polished, social experience within the alcoholic beverages sector.

Horizontal, Commercial, Warm, Polished

Sports Venue

TVC / TV Commercial