Michelob ULTRA presents the DreamCaster project, a documentary-style case study detailing the development of assistive technology designed to increase accessibility within sports broadcasting. The film provides an inside look at the production journey, juxtaposing behind-the-scenes footage with stadium environment captures and technical development insights.
Produced by FCB New York, the project examines the mechanics behind an innovative approach to live commentary. The narrative structure leans into a clean, documentary aesthetic, incorporating live-action techniques and slow motion sequences to highlight the intersection of sports and digital accessibility.
