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Michelob ULTRA: DreamCaster - Case Study

Brand
Michelob ULTRA
Date

Jun 2023

Description

Michelob ULTRA presents the DreamCaster project, a documentary-style case study detailing the development of assistive technology designed to increase accessibility within sports broadcasting. The film provides an inside look at the production journey, juxtaposing behind-the-scenes footage with stadium environment captures and technical development insights. Produced by FCB New York, the project examines the mechanics behind an innovative approach to live commentary. The narrative structure leans into a clean, documentary aesthetic, incorporating live-action techniques and slow motion sequences to highlight the intersection of sports and digital accessibility.

Style

Documentary, Horizontal, Action, Clean

Techniques

Slow motion

Industries
Basketball
Color
Jet Black
Navy
Context

Brand Film / Corporate Video

Associated creatives

FCB New York
FCB New YorkAgency / Creative
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