Michelob ULTRA: The ULTRA Hustle
Brand
Date
Feb 2025
Description
Michelob ULTRA presents The ULTRA Hustle, a commercial campaign capturing an afternoon of pickleball. The film features actor Willem Dafoe on an outdoor court, blending athletic performance with a relaxed, social atmosphere. Produced by Imperial Woodpecker with creative work from Wieden+Kennedy New York, the spot leans into high-end beverage advertising aesthetics. The production employs natural light and warm color grading to frame the match against lush greenery, utilizing live-action techniques to emphasize the environment.
Style
Horizontal, Commercial, Warm
Techniques
Natural light
Industries
Color
Jet Black
Pure White
Navy
Background
Sports Venue
Context
TVC / TV Commercial
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