Michelob ULTRA
The ULTRA Instructor ft. Kurt Russell, Lewis Pullman, Chloe Kim, & TJ Oshie - Super Bowl
Brand
Date
Jan 2026
Description
Michelob ULTRA brings a cinematic look to the slopes in its latest broadcast spot, centered on a ski resort setting. The commercial features Kurt Russell, Lewis Pullman, Chloe Kim, and TJ Oshie as they navigate snowy landscapes and mountain lodge scenes. Developed by Wieden+Kennedy New York, the spot uses a live-action technique to contrast outdoor winter sports with moments of refreshment. The production process involved collaboration between Reset and Open Range, with Arcade Edit handling the cut. Post-production and VFX were managed by Blacksmith and Rare Medium TV, while Heard City provided sound design to complete the film.
Style
Horizontal, Cinematic, Desaturated
Industries
Alcoholic Beverages
Color
Pure White
Navy
Background
Sandy Beach
Context
TVC / TV Commercial
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