Michelob ULTRA: The Superior Match
Brand
Date
May 2026
Description
Michelob ULTRA brings together an all-star ensemble for "The Superior Match," a premium commercial spot that centers on a refined, high-stakes atmosphere. Directed by Jaron Albertin and Rune Milton, the film leans into a cinematic narrative style, capturing a sequence of formal interactions set within an ornate hotel lobby. The production, handled by SMUGGLER Production, features athlete Lionel Messi alongside a cast curated by Face&Place. The project utilizes live-action technique and warm lighting, emphasizing the scale and aesthetic detail of the space.
Style
Horizontal, Cinematic, Warm
Industries
Color
Jet Black
Medium Grey
Pure White
Background
Hotel Lobby
Context
TVC / TV Commercial
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