Michelob ULTRA
The Superior Match
Brand
ProjectThe Superior Match
Date
May 2026
Description
Michelob ULTRA presents 'The Superior Match,' a cinematic campaign spot directed by Jaron Albertin and Rune Milton. The narrative unfolds within an elegant, marble-clad hotel lobby, centering on a series of interactions surrounding the product. Produced by SMUGGLER Production, the film features athlete Lionel Messi alongside a cast curated by Face&Place. The execution relies on a warm, live-action technique that leans into a formal, structured aesthetic.
Style
Horizontal, Cinematic, Warm
Industries
Alcoholic Beverages
Color
Jet Black
Medium Grey
Pure White
Background
Hotel Lobby
Context
TVC / TV Commercial
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