Michelob ULTRA: See It, Save It
Brand
Date
Sep 2022
Description
Michelob ULTRA presents 'See It, Save It,' a commercial campaign focused on female athletes. The film captures subjects in various training environments, shifting between an indoor basketball court, a night-lit track, and a swimming pool. Directed by the team at Loveboat and developed by agency GUT, the project features dynamic camera work and fast-paced editing. The visual language utilizes a mix of natural light and stadium floodlights to highlight athletic focus, emphasizing live-action technique and slow motion sequences to document dedicated training moments.
Style
Horizontal, Commercial, Action, Clean
Techniques
Slow motion
Industries
Color
Royal Blue
Jet Black
Background
Street
Context
TVC / TV Commercial
Associated creatives
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