Michelob ULTRA: Peace Treaty
Brand
Date
Sep 2022
Description
Michelob ULTRA expands its brand presence with the "Peace Treaty" campaign, a project set on an outdoor red clay tennis court. The film utilizes a warm aesthetic, capturing the players through natural light and horizontal framing to evoke a relaxed, active atmosphere. Creative development for the campaign was led by agency Wieden+Kennedy New York, with sound and music production provided by SoStereo. The commercial highlights the brand's association with leisure sports culture, centering on the interaction between two tennis players.
Style
Horizontal, Commercial, Warm
Techniques
Natural light
Industries
Color
Pure White
Blush
Background
Sports Venue
Context
Advertising Campaign
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.