Michelob ULTRA expands its brand presence with the "Peace Treaty" campaign, a project set on an outdoor red clay tennis court. The film utilizes a warm aesthetic, capturing the players through natural light and horizontal framing to evoke a relaxed, active atmosphere.
Creative development for the campaign was led by agency Wieden+Kennedy New York, with sound and music production provided by SoStereo. The commercial highlights the brand's association with leisure sports culture, centering on the interaction between two tennis players.
