TSB

TSB · Dog

TSB introduces a playful narrative in this animated commercial, which follows a slender character and his small dog on a minimal cream stage. The project leans into a clean illustrative aesthetic, utilizing muted watercolor tones to focus the viewer's attention on the humorous interaction between the man and his pet. The spot was produced by Studio AKA, with agency creative direction by Joint and sound design by Factory. It maintains a consistent visual language through its use of simple, character-driven animation to tell a lighthearted story.

TSB · Mortgages

TSB highlights the complexities of mortgage borrowing through a narrative-driven commercial produced by Studio AKA. The piece features a distinct tailoring scene that uses visual metaphors to illustrate financial choices in a clear, accessible manner. Crafted with creative direction from Joint, the animation leans into a minimalist aesthetic, keeping the focus on fluid character motion and expressive design. Sound design by Factory completes the spot, providing an auditory backdrop to the story of precision and customization in the banking and finance sector.

TSB · The Story

TSB shares its origins in 'The Story,' an animated brand film that traces the bank's founding through the lens of individual service. Created by Studio AKA, the piece features a seated man on a grassy plot around whom a structure is built, emphasizing a commitment to working people. The production utilizes an illustrative 3D render / CGI approach, building upon delicate textures and soft lighting to create a focused atmosphere. The narrative sequence relies on negative space and an artistic aesthetic to distill complex corporate history into a minimalist visual journey. Creative development was led by Joint, with sound design and music scoring provided by Factory. Studio AKA handled both the production and post-production duties for this documentary-style animation.

TSB · Suprises

TSB introduces 'Suprises', a commercial animation project that leans into a whimsical aesthetic for the banking and finance sector. The piece highlights a minimalist café setting, focusing on character-driven storytelling through a series of interactions between a seated patron and a waiter. Produced by Studio AKA, the spot features a distinct visual identity characterized by sketchy ink lines and watercolor washes. The animation maintains a raw, artistic feel, with sound design and original music provided by Factory and creative direction overseen by the team at Joint.

TSB · Tiny C4 Idents