TSB

Mortgages

Brand

Date

Jan 2025

Description

TSB highlights its mortgage offerings through this narrative-driven animated commercial. Produced by Studio AKA with creative involvement from agency Joint, the spot uses a tailoring metaphor to illustrate the process of selecting the right financial products. The animation utilizes a minimalist aesthetic, pairing fluid motion with expressive character design to clarify the borrowing experience. Featuring sound design by Factory, the project leans into a clean, artistic visual language that centers on character-led storytelling.

Style

Documentary, Horizontal, Minimalist

Techniques

Animation

Industries

Banking

Background

White Seamless

Context

TVC / TV Commercial