TSB

Suprises

Brand

Date

Jan 2025

Description

TSB's 'Suprises' campaign, created in collaboration with agency Joint, utilizes whimsical 2D animation to build a minimalist narrative. The project leans into an artistic aesthetic, defined by raw, sketchy ink lines and soft watercolor washes. Produced by Studio AKA, the commercial features a series of illustrated character interactions, including a central scene set within a café. The technical execution prioritizes a hand-drawn feel, with sound design and music provided by Factory.

Style

Artistic, Horizontal, Commercial, Raw

Techniques

Animation, Ink

Industries

Banking

Color

Lemon

Forest Green

Background

Illustrated Frame

Context