TSB: Suprises
Brand
Date
Jan 2025
Description
TSB introduces 'Suprises', a commercial animation project that leans into a whimsical aesthetic for the banking and finance sector. The piece highlights a minimalist café setting, focusing on character-driven storytelling through a series of interactions between a seated patron and a waiter. Produced by Studio AKA, the spot features a distinct visual identity characterized by sketchy ink lines and watercolor washes. The animation maintains a raw, artistic feel, with sound design and original music provided by Factory and creative direction overseen by the team at Joint.
Style
Artistic, Horizontal, Commercial, Raw
Techniques
Animation, Ink
Industries
Color
Lemon
Forest Green
Background
Illustrated Frame
Context
TVC / TV Commercial
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.