TSB
Dog
Brand
ProjectDog
Date
Jan 2025
Description
This animated commercial for TSB, titled Dog, centers on a playful interaction between a slender animated man and his canine companion. Developed by agency Joint, the spot relies on a clean, illustrative aesthetic set against a minimal cream backdrop. Produced by Studio AKA, the film utilizes humorous character animation to depict a growing game of fetch. The piece features a muted watercolor palette, with sound design and music provided by Factory.
Style
Humorous, Horizontal, Commercial, Minimalist
Techniques
Animation
Industries
Banking
Color
Burgundy
Camel
Pure White
Background
Solid Colour
Context
TVC / TV Commercial
Associated creatives
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