TSB: Dog
Brand
Date
Jan 2025
Description
TSB introduces a playful narrative in this animated commercial, which follows a slender character and his small dog on a minimal cream stage. The project leans into a clean illustrative aesthetic, utilizing muted watercolor tones to focus the viewer's attention on the humorous interaction between the man and his pet. The spot was produced by Studio AKA, with agency creative direction by Joint and sound design by Factory. It maintains a consistent visual language through its use of simple, character-driven animation to tell a lighthearted story.
Style
Humorous, Horizontal, Commercial, Minimalist
Techniques
Animation
Industries
Color
Burgundy
Camel
Pure White
Background
Solid Colour
Context
TVC / TV Commercial
Associated creatives
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