TSB: The Story

Jan 2025

TSB shares its origins in 'The Story,' an animated brand film that traces the bank's founding through the lens of individual service. Created by Studio AKA, the piece features a seated man on a grassy plot around whom a structure is built, emphasizing a commitment to working people. The production utilizes an illustrative 3D render / CGI approach, building upon delicate textures and soft lighting to create a focused atmosphere. The narrative sequence relies on negative space and an artistic aesthetic to distill complex corporate history into a minimalist visual journey. Creative development was led by Joint, with sound design and music scoring provided by Factory. Studio AKA handled both the production and post-production duties for this documentary-style animation.

Documentary, Artistic, Horizontal, Negative Space

Animation, 3D render / CGI

Brand Film / Corporate Video