TSB

Jan 2025

TSB’s brand film, 'The Story,' explores the bank’s foundational commitment to supporting working people. Produced and animated by Studio AKA, the piece captures a man at his desk while a traditional building rises around him, illustrating the evolution of the institution through detailed 3D render / CGI work. Developing the narrative with an artistic, documentary-inspired aesthetic, the film utilizes delicate textures and controlled lighting to create a sense of space. The production, spearheaded by agency Joint, anchors the visual storytelling in a clean, focused composition that relies on negative space to highlight the central action.

Documentary, Artistic, Horizontal, Negative Space

Animation, 3D render / CGI

Banking

Brand Film / Corporate Video