Travel Oregon

Travel Oregon · The State of OR

Travel Oregon pushes beyond the standard tourism aesthetic in The State of OR, a sweeping cinematic montage that serves as a love letter to the Pacific Northwest. Developed by the creative team at Wieden+Kennedy Portland, this project captures the state’s inherent duality, oscillating between profound stillness and high-energy activity with a technical precision that feels both intimate and grand. Through a documentary lens, the film traverses a dizzying array of environments—from the untamed majesty of snow-capped mountain peaks and misty river valleys to the tactile warmth of picking fresh fruit and fireside moments at dusk. The execution leans into a highly saturated, warm color palette that binds disparate scenes together, smoothing the transition between a chef working in a professional kitchen and the raw, kinetic power of runners navigating a city at night. By employing sophisticated live-action techniques, including seamless slow-motion captures of rolling waves and time-lapse photography, the campaign anchors its broad scope in human-centric detail. It avoids the tired cliches of travel marketing, opting instead to present Oregon as a multifaceted playground where lifestyle narratives and rugged landscape photography collide. The result is a coherent, visceral experience that prioritizes the emotional connection between the traveler and the terrain, successfully repositioning the state as a destination defined by its dynamic, ever-changing spirit.

Travel Oregon · The State of OR

Travel Oregon explores the breadth of the Pacific Northwest in 'The State of OR,' a campaign capturing the diverse topography of the region. The creative work, developed by Wieden+Kennedy Portland, moves across coastal beaches, mountain peaks, and dense woodland to highlight various recreational activities. The project utilizes a combination of live-action technique and drone footage to maintain a dynamic visual rhythm. Through a series of quick cuts and cinematic sequences, the campaign balances wide-scale landscape vistas with focused outdoor scenes, emphasizing both active exploration and quiet moments in nature.

Travel Oregon · The State of OR Images

The State of OR Images campaign for Travel Oregon centers on a series of cinematic visuals highlighting the state's unique aesthetic identifiers. The series captures textural details, including custom neon signage, utilizing high-contrast lighting to define the character of the imagery. Developed by Wieden+Kennedy Portland, the project integrates post-production work from Joint and Ben Conway. The creative production serves as a visual exploration of local identity, relying on a deliberate approach to lighting and composition.

Travel Oregon · Still Only Slightly Exaggerated

Travel Oregon continues its Still Only Slightly Exaggerated series with an animated video that captures the diverse landscapes and activities found across the state. The project leans into a vibrant, graphic animation style that mirrors the dynamic atmosphere of its travel and hospitality surroundings. Produced by All Of Us Here, the work moves through various environments, from bustling cityscapes and open-air street markets to the intensity of a rodeo arena. The cinematic narrative focuses on detailed sequences, including artisanal food preparation and lively public spaces.

Travel Oregon · Only Slightly Exaggerated

Travel Oregon introduces its tourism campaign, Only Slightly Exaggerated, utilizing an animation style to represent the state's diverse outdoor geography. Produced by All Of Us Here, the video transitions between scenes of serene mountain lakes, forest streams, and expansive flower meadows. The project leans into a cinematic and playful visual language, employing hand-drawn illustrative elements to capture regional scenery. The narrative focus remains on the fluid movement through natural landscapes, highlighting the tourism board's regional offerings through a stylized, organic perspective.

Travel Oregon · ‘Only Slightly Exaggerated’ (2018)

Travel Oregon · Slightly More Exaggerated

Travel Oregon · We Like It Here, You Might Too