Travel Oregon introduces its tourism campaign, Only Slightly Exaggerated, utilizing an animation style to represent the state's diverse outdoor geography. Produced by All Of Us Here, the video transitions between scenes of serene mountain lakes, forest streams, and expansive flower meadows.
The project leans into a cinematic and playful visual language, employing hand-drawn illustrative elements to capture regional scenery. The narrative focus remains on the fluid movement through natural landscapes, highlighting the tourism board's regional offerings through a stylized, organic perspective.
