Travel Oregon
Only Slightly Exaggerated
Brand
ProjectOnly Slightly Exaggerated
Date
Dec 2024
Description
Travel Oregon highlights the region’s outdoor life in the animated campaign, Only Slightly Exaggerated. The production, helmed by All Of Us Here, leans into a cinematic, whimsical aesthetic to depict the state’s natural landscapes. The project features hand-drawn illustrative sequences that transition through diverse settings, from serene lakes backed by snow-capped mountains to expansive meadows. By utilizing playful animation and organic transitions, the work focuses on regional scenery rather than conventional tourism messaging.
Style
Horizontal, Cinematic, playful, Organic
Techniques
Animation
Industries
Tourism Boards
Color
Forest Green
Navy
Camel
Background
Forest
Context
Brand Film / Corporate Video
Associated creatives
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