Travel Oregon
The State of OR Images
Brand
ProjectThe State of OR Images
Date
Feb 2026
Description
Travel Oregon highlights the distinctive landscape of the region in 'The State of OR Images', a series captured with a cinematic focus. The project leans into high-contrast visuals, using neon lighting and sharp detail to represent the state's local atmosphere through custom signage. Creative direction and production for the campaign were managed by Wieden+Kennedy Portland. The final aesthetic was refined through post-production work by Joint and Ben Conway, with sound design provided by SOUTH Music and Field Day Sound.
Style
Horizontal, Cinematic, Neon
Color
Lemon
Background
Black Seamless
Context
Advertising Campaign
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