Travel Oregon
The State of OR Images
Brand
ProjectThe State of OR Images
Date
Feb 2026
Description
Travel Oregon’s 'The State of OR' imagery project highlights the visual details of the region through a cinematic lens. The series centers on high-contrast lighting, captured here through custom neon signage that leans into the state’s aesthetic character. Developed by Wieden+Kennedy Portland, the project integrates precise post-production work to maintain a consistent atmosphere. Additional contributions include sound design from SOUTH Music and Field Day Sound, with production support from William McVay.
Style
Horizontal, Cinematic, Neon
Color
Lemon
Background
Black Seamless
Context
Advertising Campaign
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