Travel Oregon: The State of OR Images
Brand
Date
Feb 2026
Description
The State of OR Images campaign for Travel Oregon centers on a series of cinematic visuals highlighting the state's unique aesthetic identifiers. The series captures textural details, including custom neon signage, utilizing high-contrast lighting to define the character of the imagery. Developed by Wieden+Kennedy Portland, the project integrates post-production work from Joint and Ben Conway. The creative production serves as a visual exploration of local identity, relying on a deliberate approach to lighting and composition.
Style
Horizontal, Cinematic, Neon
Color
Lemon
Background
Black Seamless
Context
Advertising Campaign
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.