Travel Oregon: The State of OR

Feb 2026

Travel Oregon explores the breadth of the Pacific Northwest in 'The State of OR,' a campaign capturing the diverse topography of the region. The creative work, developed by Wieden+Kennedy Portland, moves across coastal beaches, mountain peaks, and dense woodland to highlight various recreational activities. The project utilizes a combination of live-action technique and drone footage to maintain a dynamic visual rhythm. Through a series of quick cuts and cinematic sequences, the campaign balances wide-scale landscape vistas with focused outdoor scenes, emphasizing both active exploration and quiet moments in nature.

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Advertising Campaign