Travel Oregon
The State of OR
Feb 2026
Travel Oregon highlights the diverse recreational landscape of the state in their campaign, The State of OR. This multi-format project spans photography and promotional film, capturing the range of environments found across the region, from dense forests and coastal beaches to snowy mountainous terrain. The creative execution, led by agency and production partner Wieden+Kennedy Portland, moves between high-energy action sequences and quiet, organic moments in nature. The work utilizes drone footage to survey the scale of the landscape, interspersed with intimate shots of hikers and outdoor enthusiasts. Post-production from Joint and sound design by SOUTH Music and Field Day Sound provide a rhythmic, cinematic pace throughout the edit.
Horizontal
Tourism Boards
Advertising Campaign
