The Home Depot
The Home Depot's commercial campaigns and DIY retail films across the big box sector
Featured The Home Depot projects
This week's top The Home Depot projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
The Home Depot · Build It Like Beckham
The Home Depot presents Build It Like Beckham, a commercial campaign focusing on the intersection of DIY home improvement and retail accessibility. The project features David Beckham in a series of home-renovation-focused sequences, transitioning from the store floor to the backyard. Produced by Minted Content with creative agency involvement from Ben Conway, the film utilizes live-action technique and cinematic framing to showcase renovation concepts. The project includes sound and post-production contributions from Eleven Sound, Company 3 LA, and Untold Studios.
The Home Depot · Tips from the Shaq Yard | How To Bring The Pressure
The Home Depot presents a commercial installment in the 'Tips from the Shaq Yard' series, titled 'How To Bring The Pressure.' This campaign features Shaquille O'Neal performing outdoor home improvement demonstrations alongside a colleague, focusing on the practical application of pressure washing equipment on concrete surfaces. The production was developed by agency LERMA/, with production and visual effects handled by William McVay and sound design by Machine. The execution utilizes live-action technique and natural light to maintain a warm aesthetic within the residential, suburban exterior setting.
The Home Depot · Tips from the Shaq Yard | How to Improve Your Seeding
The Home Depot presents a series of instructional lawn care spots in 'Tips from the Shaq Yard,' focusing on practical lawn maintenance techniques. The campaign features a live-action approach that prioritizes clarity, utilizing natural light to highlight the demonstration of seeding methods within a residential setting. Produced with creative direction from LERMA/, the work leans into a warm aesthetic to communicate step-by-step garden improvements. Post-production and VFX were managed by William McVay to integrate instructional text overlays, ensuring the technical guidance remains accessible against the outdoor backdrop.
The Home Depot · Tips from the Shaq Yard | How To Make The Cut
The Home Depot's Tips from the Shaq Yard campaign brings a collaborative touch to residential landscaping. Featuring Shaquille O'Neal alongside a branded mascot, the spot leans into a practical, instructional tone to showcase lawn maintenance tasks in a suburban environment. Developed by LERMA/, the production utilizes a live-action technique captured in natural daylight. The film focuses on the dynamic between O'Neal and the costumed character as they demonstrate hedge trimming. Production and post-production duties were handled by William McVay, with sound design and music provided by Machine.
The Home Depot · Dad Jokes feat. Miguel Layún (DC w Subtitles)
The Home Depot's latest retail campaign, Dad Jokes, brings a lighthearted tone to the big box sector. Featuring Miguel Layún, the spot captures a series of comedic interactions staged within a suburban living room. Produced by Bodacious, the commercial utilizes a live-action technique to showcase a domestic scene. The execution leans into clean framing and bright natural light to highlight the interior setting, moving through dynamic camera angles to maintain a steady, engaging pace.
The Home Depot · (The Truth - DC no Subtitles)
The Home Depot presents a commercial campaign focused on the mechanics of home improvement and DIY renovation. The production highlights the accessibility of materials and professional guidance found within a retail environment, documenting the process of personal upgrades from furniture restoration to larger-scale remodeling tasks. Produced by Bodacious, the film captures the creative workflow of home projects through a lens of clean, live-action movement and warm lighting. The narrative structure emphasizes the utility of tools and the hands-on experience of store-led consultations.
The Home Depot · La Verdad (The Truth - DC w Subtitles)
The Home Depot presents 'La Verdad,' a commercial project centered on home improvement and DIY renovations. The film illustrates a range of collaborative tasks, from painting and woodworking to gardening, moving fluidly between residential interiors and the retail environment. Produced by Bodacious, the spot employs a live-action technique to capture a series of projects. The execution maintains a warm aesthetic throughout, utilizing subtitles to bridge the narrative across languages.
The Home Depot · Dad Jokes feat. Miguel Layún (DC no Subtitles)
The Home Depot presents this retail campaign, "Dad Jokes," featuring former professional athlete Miguel Layún. The commercial spot centers on a domestic setting, capturing a lighthearted exchange in a brightly lit living room. Produced by Bodacious, the project utilizes live-action techniques to maintain a polished, energetic rhythm. The film leans into a warm aesthetic, focusing on the interplay between the central subject and his surroundings within the home improvement retailer's domestic-focused creative framework.
The Home Depot · Tips From the Tool Shaq
The Home Depot presents 'Tips From the Tool Shaq,' a commercial campaign featuring Shaquille O'Neal. The film utilizes a live-action technique to depict an interaction between O'Neal and a co-worker within a retail environment. Developed by agency LERMA/, the project leans into a clean, commercial aesthetic. The narrative centers on a dialogue regarding cooling equipment, captured through dynamic framing that highlights the retail setting.
The Home Depot · The Right Tree
The Home Depot leans into seasonal narrative with its commercial project, The Right Tree. The spot follows a family's journey through a Christmas tree farm before transitioning to the brightly lit environment of a retail lot, centering on the tradition of holiday preparation. Produced by Bunker with creative oversight from BBDO Atlanta, the film utilizes live-action technique and slow motion to capture expressive character moments. The cinematic visual approach, defined by warm string lights and seasonal attire, maintains a nostalgic tone throughout.
The Home Depot · Sexton Family
The Home Depot presents the 'Sexton Family' commercial spot, a documentary-style look at the agricultural labor behind seasonal traditions. Filmed on location at a Christmas tree farm in West Jefferson, North Carolina, the piece features interviews with the family members responsible for the cultivation of their evergreens. The production, realized through the collaborative efforts of BBDO Atlanta and Bunker, leans into a live-action technique that favors natural light and a grainy aesthetic. By highlighting the year-round maintenance required in the field, the campaign contrasts industrial scale with the personal dedication of its subjects.
The Home Depot · THD Associates
The Home Depot highlights the seasonal expertise of its team in this commercial campaign, 'THD Associates'. The project features store personnel discussing their personal approaches to selecting Christmas trees while positioned within an outdoor lot. The creative direction, led by BBDO Atlanta and produced by Bunker, leans into a candid, interview-driven format. The live-action technique uses a blend of natural daylight and warm exterior lighting to emphasize the festive setting, keeping the focus on the store associates.
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