The Home Depot
Build It Like Beckham
Brand
ProjectBuild It Like Beckham
Date
May 2026
Description
The Home Depot's latest retail campaign, Build It Like Beckham, features David Beckham navigating a variety of DIY and renovation tasks. The project moves between the brand's hardware store environment and active residential backyard settings, focusing on the practical transition from planning and blueprinted design to hands-on installation. The commercial utilizes live-action technique and clean, cinematic framing to ground the home improvement narrative. Creative direction for the campaign was led by Ben Conway with production support from Minted Content, The Den Editorial, Company 3 LA, and Untold Studios.
Style
Horizontal, Commercial, Cinematic
Industries
Big Box Retail
Color
Jet Black
Beige
Background
Retail Store
Context
TVC / TV Commercial
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