The Home Depot
Tips from the Shaq Yard | How to Improve Your Seeding
Brand
Date
Mar 2026
Description
The Home Depot presents a series of instructional lawn care spots in 'Tips from the Shaq Yard,' focusing on practical lawn maintenance techniques. The campaign features a live-action approach that prioritizes clarity, utilizing natural light to highlight the demonstration of seeding methods within a residential setting. Produced with creative direction from LERMA/, the work leans into a warm aesthetic to communicate step-by-step garden improvements. Post-production and VFX were managed by William McVay to integrate instructional text overlays, ensuring the technical guidance remains accessible against the outdoor backdrop.
Style
Horizontal, Commercial, Warm
Techniques
Natural light
Color
Burnt Orange
Jet Black
Beige
Background
House
Context
TVC / TV Commercial
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