The Home Depot: Sexton Family
Brand
Date
Nov 2025
Description
The Home Depot presents the 'Sexton Family' commercial spot, a documentary-style look at the agricultural labor behind seasonal traditions. Filmed on location at a Christmas tree farm in West Jefferson, North Carolina, the piece features interviews with the family members responsible for the cultivation of their evergreens. The production, realized through the collaborative efforts of BBDO Atlanta and Bunker, leans into a live-action technique that favors natural light and a grainy aesthetic. By highlighting the year-round maintenance required in the field, the campaign contrasts industrial scale with the personal dedication of its subjects.
Style
Documentary, Vertical, Action, Grainy
Techniques
Natural light
Industries
Color
Chocolate
Medium Grey
Background
Forest
Context
TVC / TV Commercial
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