The Home Depot highlights the seasonal expertise of its team in this commercial campaign, 'THD Associates'. The project features store personnel discussing their personal approaches to selecting Christmas trees while positioned within an outdoor lot.
The creative direction, led by BBDO Atlanta and produced by Bunker, leans into a candid, interview-driven format. The live-action technique uses a blend of natural daylight and warm exterior lighting to emphasize the festive setting, keeping the focus on the store associates.
