Olay
Olay's skin care campaigns and creative platforms championing empowerment and authentic beauty
Featured Olay projects
This week's top Olay projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Olay · Pilot Life
The Pilot Life commercial for Olay, produced by Local Boy, documents the professional and wellness routines of commercial pilots. The project explores the intersection of flight preparation and personal care, moving from hangar-based silhouettes and cockpit map reviews to quiet morning exercise sessions by the water. The aesthetic leans into a cinematic visual language, utilizing warm natural light and golden hour illumination to ground the narrative in a reflective atmosphere. The production balances technical classroom sequences with scenes of morning calm.
Olay · 28 Frames Later
Olay’s 28 Frames Later campaign features a series of live-action commercial spots highlighting the application of skincare essence. Focused on a minimalist aesthetic, the production utilizes clean studio lighting and soft neutral tones to emphasize skin texture and product movement. Developed in collaboration with agency GREY Hong Kong, the work leans into a refined visual language to present the essence. The execution prioritizes high-fidelity close-ups and a focus on product interaction within a controlled studio environment.
Olay · Olay Collagen Peptide 24- Angela Scanlon
Olay showcases its Collagen Peptide 24 range in this beauty campaign featuring TV presenter Angela Scanlon. The commercial content navigates the intersection of busy personal schedules and skincare maintenance, focusing on product application and the tactile texture of the moisturiser. Produced by Great Guns London, the film utilizes a clean, live-action technique to maintain a straightforward presentation. The visual approach prioritizes product visibility and clear, personal testimonials set against a neutral, minimal backdrop.
Olay · Look at you now
Olay’s 'Look at you now' campaign explores themes of self-perception, centering on a series of intimate, live-action reflections from women in a studio environment. The visuals balance clean aesthetics with minimalist dark backgrounds to isolate the subjects as they engage with their own imagery in large mirrors. Produced with support from Prodigious and Beautiful Pictures, the commercial project utilizes a horizontal format to capture its subjects. The work maintains a consistent, clinical focus on the dialogue between the individuals and their reflections throughout the spot.
Olay · Costco
This commercial campaign for Olay and Costco leans into the tropes of a comedic thriller, featuring actress Sarah Michelle Gellar in a suspense-driven narrative. The spot highlights the accessibility of Olay Regenerist skincare, contrasting the high-stakes atmosphere with the routine application of the product. Produced with a cinematic, live-action technique, the commercial transitions from the tension of a dimly lit bathroom scene to a clear promotional display of the brand's offerings at Costco. Wave Studios NY managed the post-production and VFX for the project.
Olay · Power of a Dream
Olay’s 'Power of a Dream' campaign features Olympic gold medalist Aly Raisman in a reflective commercial spot that connects early childhood ambition with professional athletic success. The narrative is constructed through a blend of nostalgic archival home-video footage and polished contemporary live-action cinematography. Developed by agency Badger & Winters, the project utilizes a documentary-style approach to visualize the evolution of a gymnast’s career. The visual language merges vintage 16mm and Super 8 textures with clean, modern lighting to distinguish between past training and present-day achievements, while music and sound design are provided by Yessian Music.
Olay · Stand With Us
Olay’s Stand With Us campaign presents a series of testimonials featuring activist, educator, and writer Brittany Packnett Cunningham. The project utilizes a documentary-style, live-action approach to capture earnest, direct-to-camera messaging within a polished interview setting. Developed in collaboration with agency Badger & Winters, the visuals lean into a clean aesthetic characterized by natural indoor lighting and a warm, softly blurred background. The production is supported by original music composed by Yessian Music.
Olay · Max: Anthem
Olay’s 'Max: Anthem' is a high-energy commercial campaign that spotlights individual potential through a series of kinetic, diverse vignettes. Featuring a montage of women engaged in pursuits ranging from percussion and robotics to professional navigation, the film uses deliberate pacing to build a narrative of momentum. The project features cinematic lighting and a distinct film grain texture, grounding the commercial’s high-energy aesthetic in an analogue-inspired visual language. Agency and production house Badger & Winters directed the execution, with music and sound design provided by Yessian Music.
Olay · Purple
Olay presents a commercial campaign for their Regenerist Retinol24 skincare range, featuring actress and writer Quinta Brunson. Set against a minimalist studio backdrop, the production utilizes a high-contrast purple palette to frame the product and its primary features. The creative direction, led by Badger & Winters, leans into a clean, beauty-focused aesthetic. The film employs a vertical format and professional beauty light techniques to emphasize product texture and application, with sound design and original music provided by Yessian Music. The piece features Brunson delivering product messaging directly to the audience in a standard live-action commercial format.
Olay · Neon
Olay presents a high-energy commercial spot featuring actress Quinta Brunson, focusing on the brand’s core skincare range. Developed by agency Badger & Winters, the film leans into a modern aesthetic characterized by saturated, brightly colored backdrops and distinct neon-accented branding elements. The production utilizes live-action techniques to demonstrate product application, with a series of clean studio framing sequences and close-ups. Sound design and audio production for the campaign were provided by Yessian Music, complementing the polished, soft-light look across the vertical video format.
Olay · Day and Night
Olay presents a skincare campaign titled Day and Night, focusing on the Regenerist Vitamin C and Retinol 24 product lines. The project features a direct-to-camera presentation highlighting daily skincare rituals. Developed by Badger Agency, the commercial utilizes a clean studio aesthetic with bold text overlays to emphasize product benefits. The visual execution leans into a polished, live-action technique, accompanied by sound design from Yessian Music.
Olay · Face Anything
Olay’s 'Face Anything' campaign centers on a series of vignettes highlighting women navigating challenges and defying societal expectations. Through a mix of live-action technique and candid movement, the film utilizes atmospheric lighting and prominent typography to anchor its message of self-determination. Produced by The Den Editorial and Badger Agency, the project adopts a distinct aesthetic, leveraging film grain and an analogue / film finish to ground the visuals in a nostalgic tone. The narrative unfolds across diverse settings, ranging from quiet, backlit studio moments to high-energy sequences featuring a drum line.
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