Olay’s 'Look at you now' campaign explores themes of self-perception, centering on a series of intimate, live-action reflections from women in a studio environment. The visuals balance clean aesthetics with minimalist dark backgrounds to isolate the subjects as they engage with their own imagery in large mirrors.
Produced with support from Prodigious and Beautiful Pictures, the commercial project utilizes a horizontal format to capture its subjects. The work maintains a consistent, clinical focus on the dialogue between the individuals and their reflections throughout the spot.
