Olay: Costco
Brand
Date
Jan 2021
Description
This commercial campaign for Olay and Costco leans into the tropes of a comedic thriller, featuring actress Sarah Michelle Gellar in a suspense-driven narrative. The spot highlights the accessibility of Olay Regenerist skincare, contrasting the high-stakes atmosphere with the routine application of the product. Produced with a cinematic, live-action technique, the commercial transitions from the tension of a dimly lit bathroom scene to a clear promotional display of the brand's offerings at Costco. Wave Studios NY managed the post-production and VFX for the project.
Style
Humorous, Horizontal, Action, Cinematic
Industries
Color
Medium Grey
Jet Black
Background
Bathroom
Context
TVC / TV Commercial
Associated creatives
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