Olay: Stand With Us
Brand
Date
Jun 2022
Description
Olay’s Stand With Us campaign presents a series of testimonials featuring activist, educator, and writer Brittany Packnett Cunningham. The project utilizes a documentary-style, live-action approach to capture earnest, direct-to-camera messaging within a polished interview setting. Developed in collaboration with agency Badger & Winters, the visuals lean into a clean aesthetic characterized by natural indoor lighting and a warm, softly blurred background. The production is supported by original music composed by Yessian Music.
Style
Documentary, Vertical, Warm, Clean
Techniques
Natural light
Industries
Color
Jet Black
Background
Office
Context
Brand Film / Corporate Video
Associated creatives
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