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Olay Stand With Us 2022

About

Olay’s Stand With Us campaign presents a series of testimonials featuring activist, educator, and writer Brittany Packnett Cunningham. The project utilizes a documentary-style, live-action approach to capture earnest, direct-to-camera messaging within a polished interview setting. Developed in collaboration with agency Badger & Winters, the visuals lean into a clean aesthetic characterized by natural indoor lighting and a warm, softly blurred background. The production is supported by original music composed by Yessian Music.

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