Olay: Power of a Dream

May 2022

Olay’s 'Power of a Dream' campaign features Olympic gold medalist Aly Raisman in a reflective commercial spot that connects early childhood ambition with professional athletic success. The narrative is constructed through a blend of nostalgic archival home-video footage and polished contemporary live-action cinematography. Developed by agency Badger & Winters, the project utilizes a documentary-style approach to visualize the evolution of a gymnast’s career. The visual language merges vintage 16mm and Super 8 textures with clean, modern lighting to distinguish between past training and present-day achievements, while music and sound design are provided by Yessian Music.

Documentary, Editorial, Vertical, Clean

Super 8 / 16mm

Advertising Campaign